Samsung on Wednesday announced its first Bespoke experience on Galaxy devices, allowing consumers to personalize and select different color options to express their personality.

This is the Galaxy Z Flip3 Bespoke Edition, which gives consumers a new way to personalize their mobile device. By bringing the Bespoke experience to mobile devices for the first time, Samsung seeks to empower users to express themselves and create a device that is their own.

"Today's customers are multifaceted and we believe their technologies should reflect their unique lifestyles," said Stephanie Choi, Senior Vice President and Marketing Leader of the Mobile Communications Business at Samsung Electronics. "Galaxy Z Flip3 Bespoke Edition opens up new experiences for customers to reflect who they are through the technology they use most," she added.

The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device's customization capabilities, including its flexible form factor, a creative range of accessories, and the ability to optimize their mobile experience with One UI.

As reported at the launch, held virtually and in which iProfessional participated, Samsung is expanding with new customizable color schemes and special UX for users to further personalize their device with Bespoke Edition, providing options not available in anywhere else on the market.

Almost fifty colors

To determine color options, Samsung researched current and future color trends and analyzed socio-cultural trends to anticipate changes in customer preferences and needs.

He also tested thousands of color options and identified hues that would complement each other, no matter the combination. The result is a palette of 49 possible color combinations for the Galaxy Z Flip3 Bespoke Edition.

Users can mix and match to create their own unique combination by choosing phone frame options from Black or Silver, and front and back colors from Blue, Yellow, Pink, White, or Black.

Users can also customize the Galaxy Watch4 series in the Galaxy Watch4 Bespoke Studio, mixing and matching a variety of colors, sizes, and strap styles from the Galaxy Watch4 series.

Galaxy Watch4 series users will also get even more customization opportunities through the latest software update, which introduces a host of new customizable watch face styles, a more personalized drop detection feature that enables users to adjust sensitivity and a new wrist motion that activates your favorite or most used apps and features.

Galaxy Z Flip3 Bespoke Edition and Galaxy Watch4 Bespoke Edition will be available in South Korea, the US, UK, Germany, France, Canada and Australia starting October 20 starting at $1,099. His arrival date in Argentina was not specified, where the Z Flip3 is already for sale in the country.

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