With the introduction of its Galaxy Z series, Samsung Electronics redefined the smartphone experience. Through the innovative shape of the devices, the Z series expanded the ways a phone can be used, transforming users' daily lives so they can fold, unfold and even stand their device upright.

Galaxy Z Fold3 and Galaxy Z Flip3 offer much more than their innovative form factors. Precisely designed to match users' tastes, the new Galaxy Z series delivers mobile experiences that fit our modern lifestyles, going beyond innovation to bring value to users' daily lives.

Refined design in all sizes

Although Galaxy Z Fold3 and Galaxy Z Flip3 are folding phones, the direction Samsung took in the designs of both is different: while Galaxy Z Fold3 has a screen as wide as two unfolded smartphones, Galaxy Z Flip3 is as compact as half. the size of a conventional cell phone.

In addition to the differences, both have unique shapes that come together under the general concept of the Galaxy Z series. In this sense, the elements that could interfere with the user's field of vision were intelligently organized to allow visual symmetry and balance in both devices. Thus, the refined designs of Galaxy Z Fold3 and Galaxy Z Flip3 are unique, but leave the same powerful impression that characterizes the “Galaxy Z” identity.

unfold and expand

Whether a user opens, closes, or simply holds their phone, every movement is smooth and effortless with the Galaxy Z Fold3, as the device maintains a delicate balance across the board as it unfolds and folds. Going beyond just seamlessly joining two screens with its refined shape and components, Galaxy Z Fold3 also appears slimmer and provides better grip than its predecessors.

Additionally, users can take advantage of more uninterrupted viewing experiences when using the device unfolded, thanks to new under-display camera technology. Likewise, the screen's 120Hz continuous refresh rate and rich stereo sound provide deeper immersion when watching videos, playing games or enjoying various content.

Fold and consolidate

One of the standout features of the Galaxy Z Flip3 is its iconic and compact design that allows it to fit comfortably in one hand. To make the user experience more convenient, Samsung worked hard to refine any unnecessary elements. For example, the device's camera and Cover Screen have been arranged in a single area to prevent the camera from protruding, achieving a more elegant appearance.

Along with this change, Galaxy Z Flip3's cover screen is four times larger [1] than that of its predecessor and has a range of additional features. Thus, users can check their alarms, control their playlists, record a voice memo, set timers and even make payments with Samsung Pay, all with the device folded.

From work to play: enabling versatile experiences

These days being able to multitask is common and it is becoming almost a second skill thanks to the role that smartphones play. Understanding that today's users never give up the things they love to do as well as the things they have to do, Galaxy Z Fold3 and Galaxy Z Flip3 were designed to help refine exactly these types of mobile experiences.

Galaxy Z Fold3 users can take advantage of the device's expansive 7.6-inch Infinity Flex display and enhanced Flex mode to effortlessly handle multiple tasks simultaneously; while Galaxy Z Flip3 users can take advantage of Flex mode to record videos and have a live chat at the same time, all without the need for any additional equipment. In addition, Galaxy Z Fold3 and Galaxy Z Flip3 were designed to meet all the needs of the modern user for work and play, so there is no need to compromise.

Productivity features that let you do more at the same time

Thanks to its intuitive design, Galaxy Z Fold3 is the perfect companion for everyday life. The large cover screen offers a wide range of features, without the need to unfold the phone. Plus, smart multitasking features help increase work efficiency even when you're on the go. By dragging the required applications from the fixed Taskbar [2] on the main screen, users can multitask simultaneously in up to three windows and any dragged links will open in a new one, avoiding interruptions in the user's workflow.

*Image shown above is for illustrative purposes only and may differ from actual product.

In addition, Galaxy Z Fold3 is ideal for video conferences thanks to its improved Flex mode, which makes it easy to take notes or navigate between information during a meeting, no matter where the user is. While the S Pen [3], specially designed for the device, allows users to drag and drop faster, with more precision, and even take handwritten notes for a truly fluid work experience.

Tools to help you communicate better

Galaxy Z Flip3's design is iconic in itself, but its innovative structure really comes into play when used to communicate with a larger group of people.

Just by holding the device, live streaming, vlogging and other similar activities are easier to film than ever; even when closed, you can take advantage of the cover screen to take fun selfies. Similarly, Galaxy Z Flip3 helps users express themselves however they want, whether through their design preferences or communicating with the world at large.

Unique identity for each user

While Galaxy Z Fold3 and Galaxy Z Flip3 embody the design identity of the Galaxy Z series, they also offer different unique design values ​​to match the multifaceted profiles of contemporary users.

While the Galaxy Z Fold3 was designed as a powerful device to stand the test of time, the Galaxy Z Flip3 offers users style that doesn't compromise on function, with an expression of its own built into the design. With either device in hand, users can enjoy the craftsmanship and innovation that characterize the Galaxy Z series, all while putting on a powerful show.

Timeless design that houses cutting-edge innovation

The design of the Galaxy Z Fold3 takes up the classic smartphone design in a modern way, with high-quality colors and finishes. The Phantom Black hue continues Samsung's legacy of unique design, while Phantom Green reflects the importance of sustainability within the current trend. Phantom Silver, while a neutral shade, features a warm pink finish for a taste with depth and style.

Galaxy Z Fold3's leather case[4] covers both the front and back of the device, and users can take advantage of the unique, separate S Pen case for convenient storage. Additionally, users can comfortably carry their device in one hand using the ring attached to the case for added convenience.

An iconic look for unique tastes

Galaxy Z Flip3 features a wide range of options with which users can express their unique personality and preferences. The tradition of decorating the front of the device with stickers continues with the Galaxy Z Flip3, as users can now display their favorite images or wallpapers on the Cover Screen. For those who want a more unique device experience, exclusive stylish color swatches are available on Samsung.com[5] and you can further personalize your smartphone through the wide selection of available case accessories, including silicone and ring-type grips.

The path taken by Samsung in designing the Galaxy Z Fold3 and Galaxy Z Flip3 culminated in a whole new era of life on the go. Continuing the legacy of Galaxy smartphone innovation, the new Galaxy Z series was created to be unique and offer users the iconic features they know and love. In the future, Samsung designers will continue to innovate the Galaxy Z series to constantly bring new experiences to users.

*Images shown in this article are for illustrative purposes only and may differ from the actual product. Product specifications may vary by market, region, model, and carrier.

1Compared to Galaxy Z Flip 5G.

2Requires Labs setup on your Samsung Galaxy device.

3S Pen sold separately. Only the Main Screen of the Z Fold3 is compatible with the S Pen. Compatible with S Pen Fold Edition and S Pen Pro only. All other S Pens or styluses not designed for Z Fold3 (including those from other manufacturers) may damage the screen.

4Accessories sold separately.

5Online exclusive colors will be available on Samsung.com in 30 select markets starting August 11, 2021.