Maintaining a loyal fan base is very important for manufacturers, mainly because when switching devices they tend to stick with the same brand. Seeking to know which of the main smartphone manufacturers operating in the Chinese market has the most loyal audience, QuestMobile did a market analysis and pointed out that Xiaomi has surpassed companies like Apple and is the company with the most fans in the Asian country.

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The study carried out by the research company takes into account the fact that if a smartphone user were to buy another device, they would remain using the company's models. This served to see the level of consumer loyalty of Apple, OPPO, vivo, Huawei and Xiaomi in China.

The results of the studies were quite curious, firstly because of Xiaomi's first place, which has a high number of loyalties from its consumers. In all, 63.2% of users who own a smartphone from the manufacturer said to QuestMobile that they intend to exchange their devices for another one from the company in the future, being the only company to maintain a loyalty above 50%.

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After the manufacturer of Mi devices, other companies that stand out are OPPO and Huawei, which have 48.7% and 48.3% of consumer loyalty respectively. Amazingly, Apple is off the fan podium in China, but still has a very high number of customer loyalty, with 47.3% saying they would buy a new iPhone as their next smartphone.

Although not such a large number, this user retention is quite impressive and the numbers are quite optimistic for these manufacturers. Regardless of which brand, the loyalty numbers are much higher than the desire of its consumers to exchange their cell phones for another manufacturer.

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As pointed out by the Gizchina portal, what most impacts audience retention is the software features offered by companies' devices, especially with smartphone hardware being increasingly equal. That's why companies are increasingly looking to present a user interface with innovative features, because, as Honor's CEO pointed out, this is what sets a device apart from competitors.

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