Home >Huawei >HONOR revealed the secret of its strategies that led to rapid global growth

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Time: globisoftware

On: Apr/11/2022

Category: Huawei iphone samsung Digital life

Tags: it honor phone huawei

Since HONOR became independent, it managed to break through in China, and just a few years later, as a technology leader in the market, it is present all over the world.

Ana Sofia Peterson, PR manager at HONOR Mexico, told Infobae that thanks to Huawei's legacy, HONOR has become a brand with a lot of experience, as it currently has over 100 laboratories worldwide, 4 research and development (R&D) centers, over 10,000 employees worldwide and over 400 registered patents.

The manager of the Chinese company revealed that to get there, the brand focused on identifying important aspects, such as: establishing strategic links with other technology companies, strengthening global supply chains, but most of all developing user-oriented technology.

Accordingly, the technology works strategically with trading partners and more than 30 associations with leading vendors such as Google, AMD, Intel, MediaTek, Microsoft and Qualcomm.

In the case of the latter, they had an important relationship, because thanks to this, their HONOR 50 series was their first smartphone using the Snapdragon 778G and with services.

"It also illustrates the capabilities of our team, giving Qualcomm the confidence that the 778G, 888 Plus will be put to good use in our hands. I think it has helped us overcome the challenges of the industry," said Peterson.

HONOR ujawnił sekret swoich strategii, które doprowadziły do ​​szybkiego globalnego wzrostu

Its technology integrates various usage scenarios such as the 1 + 8 + N strategy, where 1 stands for HONOR smartphone, 8 categories of proprietary devices and a wide range of products from our partners to "create smart life".

Thus, connectivity capabilities enable smartphones, computers, tablets, watches, headphones, smart displays and other smart devices from the brand to connect with each other and support the continuous flow of more services.

When it comes to supply chain, they have an established relationship with suppliers and distributors right from the start, and undergo certified Google Play Protect security checks and compliance tests to make sure they're ready to run Google Play Store and Google apps.

It should be noted that your devices come preloaded with Google Mobile Services (GMS). This is an advantage as consumers can experience fully equipped smartphones and tablets.

While all of the above applies to a technology and commercial company, it is very important to consider the entire user experience. In fact, all the aspects already mentioned end with this last point.

"At HONOR, we believe that the main goal of the user is the user experience, where we have implemented the Magic Customization Layer from the very beginning for a comfortable and smooth experience. HONOR 50 comes with an updated 4.2 Magic User interface that offers a creative set of features that allow users to always stay connected, ”said the representative.

Likewise, his R&D team produces various devices, but always taking into account user requirements and future orientation to "create an intelligent world"

"The consumer is at the center of everything, where we in the brand do an in-depth analysis of what he needs or (things) that he may not consider so necessary. For example, 2020 was a difficult time when the pandemic has hit everyone; this is how HONOR knew that it must focus on technologies that are essential tools for people, thinking about products that would work for work, study, exercise or home entertainment. "

Currently, the company is also implementing 5G in its devices, despite the fact that the individual countries to which they come are not yet updated with this technology, with the thought that when turned on, users will have immediate availability to it. HONOR operates in 50 countries in Europe, the Middle East and Africa, Asia and the Pacific and the Americas.

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