A fairly interesting report recently came out from the UK based online store chain MusicMagpie, which has renewed electronics as its main product, giving us 12 and 24 month depreciation figures for mobile phones.

To the surprise of a few, Apple is the ruler in this regard, followed by Samsung, and their phones are the ones with the longest holding of their market value. According to the report, the average UK consumer changes their mobile phone every 16 months, and this is it costs him 50% of the original price he paid for it.

Apple devices only lose 41% of their original value 12 months after purchase, and after 24 months that figure rises to 60%, while Samsung's phone loses 64% of its value in the first year and rises to 77% in the second.

Which phone best retains its value for a long time? / MusicMagPie

In third place we have OnePlus with 69% and 78% depreciation for the first and second years respectively, the top five are closed by Huawei and Google, which after two years are not holding up very well. A quick look at the phones available on the market shows us that the Huawei Mate 30 The Pro and P20 lost 87% and 84% of their value in the first year.

iPhones from the last few years appear to retain more than half of their value in the first 12 months on sale, showing that the Apple brand is of some value when it comes to purchasing a smartphone.

With MusicMagpie, they collected other interesting data on how consumers switch their mobile phones. About 33% of users do not replace their old terminal with a new one, and the older the user is, the more this number decreases.

Buying an Apple is a safe value. / MusicMagPie

The company's CEO recommends that replacing an old phone with a new one is the best way to mitigate losses, but surprisingly 10% of users delay selling their old phone because they think it will increase in value over time, and we can see that this is not true at all.

The most expensive devices are the ones that keep their costs the best, with phones that cost less than £ 600 lose an average of 62% in the first 6 months.It's that Huawei has had the greatest loss in value in its products for a while now it's not surprising, not much over time people looking to buy a phone without Google services outside of China.